Democratising sustainability for businesses with an easy-to-use SaaS platform

The Sustainability Group helps organisations to define their purpose, measure their positive impact and understand the value of doing so. ... Read more

When it comes to ESG and Impact Reporting, many companies are overwhelmed by the volume of standards, frameworks and requirements that exist. The majority are designed to ‘data scrape’ or are complex, expensive and related to single issues. It’s no wonder that many companies struggle to provide stakeholders with verification of their sustainability.

The Sustainability Group’s SaaS platform, FuturePlus, asks companies to complete a series of questions across five themes: Climate, Environment, Diversity and Inclusion and Economic and Social Impact. There are 200 indicators for micro and small businesses and over 250 for medium to large organisations. These indicators are researched and adapted from a variety of sources. When completed, organisations receive their score aligned to the United Nations Sustainable Development Goals, Ambition score, FuturePlus sustainability report, roadmap and also ongoing advice to help progress and improve.



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  • FuturePlus is The Sustainability Group’s sustainability self-management platform
  • It allows companies of all sizes (particularly SMEs) to measure, evidence, substantiate and manage sustainability and social impact. 
  • Target market is SMEs (99% of all businesses in the UK are SMEs.) Increasingly they need to manage and communicate their sustainability to stakeholders including customers, employees and investors
  • Already 39 active subscriptions including Soho House Group and Sipful, with a further pipeline of 52 
  • Targeting £5.4m revenue by 2024/25
  • Raising funds for marketing, team expansion and product development. 

The Team

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Founders Mike Penrose and Alex Smith bring a huge breadth of relevant experience to their roles at TSG. Mike has spent 25 years in humanitarian work including as Executive Director of UNICEF UK and Humanitarian Director of Save the Children International. And as Commercial Director of the Clipper Round the World Yacht Race, Alex has sent ordinary humans on extraordinary journeys across the oceans. 


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TSG Team

Vala Team

Jonathon Spanos

Find out more Stroke 1

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