The sustainable venture builders.

We believe early-stage businesses are the UK’s most important engine of innovation, change and value creation. So, we make it our mission to back, build and embolden start-ups that can have an impact in their markets and on society.

What does our capital do?

We aim to put capital to work where it’s needed most: mentoring founders, optimising products, creating go-to market strategies, and bringing together outstanding teams. A key part of our philosophy is the desire for our portfolio companies to become more sustainable, no matter what their sector. In fact, we make our capital conditional on it.


Introducing Vala

Jasper Smith  |  Founder, Vala Capital

Our founder

Jasper Smith knows the highs and lows of entrepreneurial life. His ventures include PlayJam, Playstack and Arksen, as well as being an early investor in Hutch. Jasper started Vala Capital because he wanted to create an investment company that put entrepreneurs first, working with companies who share his passion for making the world a better place. He’s built a team around him that shares his vision.

Meet the team

We have a strong portfolio of
fast growth companies making
an impact in their sectors


We have invested more than £30m
of our own money into early-stage
businesses and raised more than £75m
from other investors for those companies


We are sustainable venture builders who
use our experience to support
our portfolio companies, making our capital conditional on sustainable change.

Investment philosophy


to build

Our constructive mindset
helps turn bold ideas into
businesses built to last



We back UK-based talent, and our
investments use approved tax incentives
that support British businesses


Serious about

We invest to make a positive impact
and we prioritise sustainability
across all our decisions. In fact, we make our capital conditional on it.



We play to win, partnering with
determined founders who never
stop learning

Vala people

Vala’s team of experts bring with them a range of skills and years of experience - whether that’s building their own ventures or helping like-minded innovators build theirs.

Jasper Smith

Founder & Director

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Jasper has overall responsibility for the Vala EIS Portfolio’s deal flow and mentoring services. He is an entrepreneur who has founded and invested in many companies in the media, technology and engineering sectors. Previous ventures include: Static 2358, Electra Entertainment, Optimistic Entertainment Plc, PlayJam, PlayStack and Arksen. He has generated a number of highly successful exits, creating significant shareholder value along the way.

Dylan Jones

Managing Director

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Dylan is responsible for day-to-day oversight of Vala. He has extensive commercial, fund management and financial services experience across a range of sectors. Previous roles include as main board director and MD of corporate development at alternative asset manager Ingenious, where he oversaw the development and operation of new commercial strategies and sat on numerous investment and advisory committees, and as co-head of a structured media finance team within RBS’s Global Banking & Markets division. A qualified lawyer, Dylan began his career at international law firm Dentons.

James Faulkner

Co-founder & Head of Distribution

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James has responsibility for the experience of the investors and their advisers. James has enjoyed a successful career in sales and marketing for over 30 years primarily within financial services with PwC, ABN Amro and Dun & Bradstreet but with spells in manufacturing and consulting too. James is a Chartered Member of the CISI and holds the Level 4 Investment Advice Diploma.

Jane Holland

Co-founder & COO

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Jane has overall responsibility for Vala's day-to-day operations. Jane is a qualified Chartered Accountant and brings a wealth of experience from holding senior finance roles in sectors including Media, Food and Beverage and FMCG. For the past 9 years Jane has specialised in Investment Management within the Media sector with her most recent role as Finance Director.

Asker Fawmy

Co-founder & Finance Director

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Asker has 15 years experience in business partnering, financial leadership and project management roles. He is a CIMA qualified accountant with substantial experience in reorganising complex financial systems. Asker has in-depth knowledge of statutory accounts, taxation, equity and property funds, corporate finance and risk management. He is also an expert in forecasting and using data to drive decision-making.

Jonathon Spanos

Head of Venture Investment

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Jonathon is responsible for Vala’s portfolio of venture capital investment activities across all funds. Jonathon has extensive experience in capital raising, investment advisory and venture building, having previously worked at Virgin StartUp, part of Sir Richard Branson's Family Office. During his time at Virgin, Jonathon launched a range of innovation accelerators (combined £50m fund) and investment programmes supporting >100 scale-ups to receive >£25m in venture funding. Prior to Virgin, Jonathon was part of the founding team that created Allbirds, a leading brand in sustainable fashion and innovative eco-material science.

Elizabeth Netti

Chief Marketing Officer

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Elizabeth is responsible for Vala's brand and marketing activity. She has over 20 years’ experience in brand, marketing and advertising, the majority of which has been spent in Financial Services. Elizabeth has held senior marketing roles both in-house and also in agencies, helping a broad range of investment management, banking and insurance companies to develop and execute effective strategies both to build brand, and to acquire and retain customers.

Jake Wombwell-Povey

Investment Manager

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Jake is the founder and former CEO of Goji, a fintech asset management platform. Jake led the company through a number of VC-led investment rounds from some of Europe’s largest fintech VCs including Axa and Anthemis. Goji now provides asset management services to clients across Europe administering over £400m of assets.

John Oliver

Sales Manager

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John is responsible for managing Vala’s new and existing relationships with financial advisers and intermediaries throughout the UK. Prior to joining Vala, John spent seven years working in the tax-efficient investment space, with a heavy focus on EIS distribution. His previous roles included working for both a large established company in the sector, as well as creating a tax efficient investment business line for two smaller companies and helping them grow those divisions. Prior to that, John worked in recruitment, sourcing financial professionals for the investment management sector.

Barn Cleave

Chief Technology Officer

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Barn has responsibility for the assessment of technology within the Vala group of companies, including prospective investee companies. He has nearly 20 years’ experience of building businesses in digital content, video games and telecoms. Working on a range of Augmented Reality (AR) & Virtual Reality (VR) applications (B2B + B2C) including apps for the Tilt Five holographic tabletop AR platform. He is also one of the leading thinkers in understanding the application of blockchain technology and a BAFTA games judge.

Michael Bland

IT and Systems Manager

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Michael is an open source enthusiast who has worked in IT support and systems administration for over 15 years. The majority of his experience comes from working in start-ups and mobile marketing firms.

Paddy Willis

Investment Committee

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Paddy co-founded Plum Baby, a disruptor that became one of the UK’s fastest growing food brands. Plum was sold to Darwin Private Equity in year five for £10m, since when Paddy has been actively involved in start-ups, including co-founding and leading Mission Ventures, a team of food entrepreneurs who help to build better challenger brands. They recently partnered with Warburtons to form Batch Ventures, a vehicle to back exciting brands in baked goods.

Arthur Hughes

Investment Committee

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Arthur Hughes is a successful European financier with a career spanning 35 years. He spent ten years with the UK division of investment and advisory firm Babcock & Brown, overseeing numerous debt and equity transactions. In 1991, he took over Prebon Yamane, a broking business, which was sold to Collins Stewart Tullett for £125m in 2004. Arthur has extensive experience starting & developing complex businesses, generating significant shareholder returns.

Mike Penrose

Advisor and Investment Committee

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Mike chairs the Investment Committee for the Vala Sustainable Growth EIS. He set up the Sustainability Group to make sustainability and social purpose a core part of how businesses and investors plan for the future. He was previously Executive Director of UNICEF UK, CEO of Action Contre Le Faim in Paris, Chair of Soccer Aid, and Global Humanitarian Director at Save the Children. He has worked as a commercial consultant for numerous financial institutions and businesses, helping them achieve their social, sustainability and ESG investment objectives. Mike has also sat on the ESG advisory committee of FTSE Russell, advised numerous family offices, businesses, investment funds and social entrepreneurs on how to implement programmes that achieve both social impact and financial returns, and he is a retained advisor to a number of high profile boards and businesses.

John Swingewood

Investment Committee

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John has valuable experience of starting, growing and exiting companies in the technology and media sectors. He was previously Chairman of CentralNic, a domain name registry service that floated on the Alternative Investment Market. He was also founder of DITG and chief executive of Emizon, both of which achieved exits through successful trade sales. Earlier in his career, John held senior roles at BT and BSkyB, where he helped to develop the companies' early internet business strategies.

Boyd Carson

Investment Committee

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Boyd is the Managing Partner of Sapphire Capital Partners, the Investment Manager for British Ventures EIS and Sustainable Growth EIS. He is a Fellow of the Institute of Chartered Accountants and a former director of PwC in New York. Sapphire Capital specialises in the SEIS and EIS sectors, managing multiple funds and has helped more than 300 companies with the process of qualifying for tax reliefs. The firm has won multiple industry accolades, including the EIS Association’s award for Best SEIS Fund Manager.

Peter Bachmann


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Peter is a successful angel investor and entrepreneur with a mission driven approach to achieve sustainability. Over nearly two decades of public and private equity investment experience, he has invested into over 160 real asset and technology companies with a capital value of circa £5bn. Peter most recently lead the investment and exit of the £135m Environmental Capital Fund (ECF) for SEP, Europe’s most successful VC firm. Prior to ECF, was co-founder of renewables developer EIDC and a partner of the private equity fund SMIF (now Semperian).