Adventrix’s mission is to revolutionise outdoor experiences by designing modular, sustainable, and customisable gear that empowers adventure enthusiasts to explore the world on their own terms.

Aventrix Ltd is a UK-based venture dedicated to creating modular, highly customizable products for adventure enthusiasts—ranging from bikes and kit cars to camping essentials—all designed with adaptability and sustainability at their core. By embracing a direct-to-consumer e-commerce model, the company aims to address the growing demand for flexible, build-it-yourself gear that caters to individual needs, lasts longer, and reduces waste. 

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Jasper Smith, Chair of the Investment Committee said "This is a really exciting area for investment as we see the coalescence of two themes: sustainability and adventure. Dominic [Pochee-Smith] has an inspiring vision and has already created some valuable IP. We look for ward to working with the team to establish something very interesting."

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